As part of a new global marketing campaign, the Lay's corporation came to Oven Bits with an idea they were calling “Passport To Flavor”. Consumers would be able to enter a passport stamp code online, making them eligible to win one of four trips to select destinations around the world. With the internal Lay's brand team tackling visual design, I was responsible with thinking through and designing out the UX of the project which included User Flows, Wireframes and Interaction design. I worked closely with our internal engineering team to create a smooth, friction-free desktop and tablet experience as well as a unique experience for mobile built on top of ReactJS to bring a more native feel.
